Teeextra - Official The Good Girl In Me Got Tired Of The Bitch In Me Came Out To Play Shirt
Buy this shirt: Official The Good Girl In Me Got Tired Of The Bitch In Me Came Out To Play Shirt
Instead, he's using an Austrian micromodal from Lenzing, the world leader in cellulose (or wood pulp) fibers, which includes modal, viscose, and lyocell. (Some producers of those materials have caused deforestation in Alaska, Chile, and the Amazon, but Lenzing is audited by the Forest Stewardship Council and Canopy to ensure it isn't affecting endangered forests; it was ranked the number one producer of wood-based fibers in 2019.) While traditional cotton can stretch or wear out over time, Punjya says his modal tees will last for years if they're properly cared for (not dry cleaned!), making it easier to justify the higher price.
Instead, he's using an Austrian micromodal from Lenzing, the world leader in cellulose (or wood pulp) fibers, which includes modal, viscose, and lyocell. (Some producers of those materials have caused deforestation in Alaska, Chile, and the Amazon, but Lenzing is audited by the Forest Stewardship Council and Canopy to ensure it isn't affecting endangered forests; it was ranked the number one producer of wood-based fibers in 2019.) While traditional cotton can stretch or wear out over time, Punjya says his modal tees will last for years if they're properly cared for (not dry cleaned!), making it easier to justify the higher price.
Another factor in the price is how the tees are manufactured. Punjya has a unique setup: His team built their own factory, MSA Ethos, back in 2015 so they could ensure their rigorous "bottom-up" principles at Behno were never compromised. Called the Behno Standard, the company's principles include fair wages for artisans and garment workers; access to schools and recreational resources for workers and their children; clean water and weekly supplies of fresh produce; access to health clinics and benefits; leadership development for female workers; and sustainable, nonhazardous materials and processes, among several other points.
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