Teeextra - Official Isn’t It Past Your Jail Time Anti Trump Shirt

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Those customers also understand the importance of supporting modest businesses instead of massive corporations—and that "shopping small" comes at a higher cost. Scale is the other elephant in the room: Typically, the more units of a garment you produce, the lower the price per unit gets. That isn't an explanation for dirt-cheap clothes because labor should be a steady cost, but sewers may be able to work a bit faster as a result of repetition. The price of fabric changes at scale too. If Stanley, Roche, and Romy could triple the size of their businesses, perhaps their prices would come down a little, but that isn't their goal. The larger a company gets, the more difficult it becomes to keep track of the supply chain; we all remember how certain well-known brands didn't even know their clothes were being produced in the collapsed Rana Plaza factory.

Her business model looks a lot like what the industry has preached as a sustainable path forward: small scale, with timeless designs, fewer collections, quality materials, and fair labor. It's the very opposite of fast fashion and, more broadly, the notion that clothes exist purely to convey status or adhere to trends. Roche doesn't design clothes that are highly identifiable or even of-the-moment; as she puts it, they're meant to "sit in a woman's wardrobe and treat her right." It's fair to assume that while many of her customers simply appreciate the product, most of them also care about Roche's values and mission. They aren't interested in just accumulating more stuff.

Browsing through the spring 2022 collections, I lingered on the new, very cool Marine Serre look book. The clothes were elevated, funky, and as French as ever, and the models stood in colorful tops in front of posh, old-timey wallpaper. But there's something odd about these shirts. They're popcorn tops, a stretchy, polyester-leaning style in which the fabric is puckered like tiny, squished pyramids. Ah, the fabric of my youth! These expandable shirts were at every mall and dollar store in the early 2000s. Shrunken pieces of cloth that could be squashed into an itty-bitty ball, they could fit a multitude of body types thanks to their considerable stretch. Vintage dealer Olivia Haroutounian remembers seeing them as a child at antique malls in Texas in the mid '00s. "When I was a kid, they used to sell them in these big bins for $2 in a plastic baggie," she tells me. fashion news editor Sarah Spellings had one as a kid, specifically a lilac version with a pink flower. features and commerce editor Lilah Ramzi, who is perpetually dressed in a ball gown and attending some society tea, dropped a bomb that she had a popcorn top in ombré pink from—wait for it—Limited Too. "The Lizzie McGuire x Limited Too collab was my everything," she says.

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