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The collectionIs perfect for your spring and summer shopping needs, andIs chock full of vacation ready apparel, swim, and accessories to take you from the beach to the street. Picture: printed matching sets, vibrant beach bags, and on trend coverups that all tieIn with each designer’s rich cultural background andInfluences Ahead of the announcement, ELLE.com had the chance to preview the collections and speak with each designer, all of whom emphasized that Target encouraged them to think big, explore cultural nods, and embrace their own brand DNA. From RHODE, you can expect to see signature features like braided belts and ruching similar to that of their bestselling Pia Dress. “We want people to dress for the fun they want to have this season,” says RHODE co founder Phoebe Vickers. Amen to that. “We were told to go wild, do whatever we want, and have fun withIt, and then [the Target team] took what we had and madeIt come to life,” says Purna Khatau, Vickers’ business partner, adding that because Target has such extensive resources, they didn’t have to “dumb anything down” from RHODE’s typical offerings. The collection also marks the brand’s first forayInto swimwear andItIsn’t the only oneIn the lineup to enter a new category.

“[This collection] really encapsulates everything that Fe NoelIs,” says Fe Noel herself. The designer’s capsule carries her signature GrenadianInspired prints, breezy silhouettes, and puffy sleeves. For the first time, however, she got to experiment with accessories, like bags, sunglasses, and jewelry. “We took parts of every collection we’ve ever put out and really created these pieces so that when people seeIt, they feel that they’re getting authentic Fe Noel. They’re getting the vibe...in allIts glory.” As for Colombian brand Agua Bendita, founders Catalina Álvarez and Mariana Hinestroza were able to maintain the brand’s classic hand printed designs as they scaled to Target’s global audience. “We’re proudly handmade, so every single detail and the prints are handIllustratedIn Colombia at our Agua Bendita factory. We created them specifically for this project with Target,” says Álvarez, noting that they kept all of the best aspects of Agua Bendita andInfused themInto this collection. The two confess they started their brandIn earnest as a way to make their own outfits for parties, and that same fun loving energyIs evident throughout the capsule.

Dale Arden ChongIs the Senior Fashion Commerce Editor at ELLE.com. Previously, she was an editor at MensHealth.com and has written for Who What Wear, GLAMOUR, The Coveteur, and more. She loves fashion, food, and art, among other things but her greatest loveIs K popIdol V of BTS.By signing up,I agree to Hearst Magazines’ Terms of Use (including the dispute resolution procedures); myInformation will be used as describedIn the Privacy Notice. Shoppers, rejoice! You can officially shop Target’s highly anticipated spring designer collection andIt couldn’t be better. The fan favorite retailers paired up with editor loved labels RHODE, Fe Noel, and Agua Bendita asIts latest limited time partners. All three companies are woman founded and owned, so you can feel good while you shop, too. Available online andIn stores, the limited run collections are exclusive to the retailer. Each label brings a distinct warm weather capsule, but the entire assortment comprises more than 100Items ranging from $15 to $48, making these designer brands more accessible to all shoppers,In true Target fashion. Also appealing to the everyday consumerIs theInclusive size range of XXS to 4XL still somehow a rarityIn theIndustry.

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